Categories
Entrepreneurship Principles Tree.ly

#recalibrate – a new work schedule

Luckily Tree.ly is humming, buzzing, taking off. That feels really good. The entire team and me are putting in a lot of love, passion and effort. After two years we closed the first loop of projects certified, sold first credits, but also brought new investors on board and also just moved to a new office.

Tree.ly at Rossstall (we have space for co-workers)

Humming, buzzing and taking off also means a lot operational tasks and often being driven by urgent things. As we speak I’m using my Saturday morning to work on 185 E-Mails that require my attention, as I took a day off yesterday I have unread notifications and overdue reminders in Slack, a flow of notifications in Trello and more open tasks in Hubspot.

Still I have the feeling for the need to spend more time on important longer term items (pointer to the Eisenhower matrix in case you haven’t heard about it).

So three weeks ago I decided to work from Lisbon for ~5-6 weeks to work more on strategy, but also #recalibrate myself (and not to forget improve my kitesurf skills)


This boi is setting a new habit and promising to keep his schedule

Starting monday I’m setting a new habit and time schedule. Will stick exactly to it for at least for 1 month and then do a retrospective and potentially adapt.

These are the buckets and allocations I came up with initially:

  • Day-to-day operations: 30%
    jumping in where needed and directly supporting the team, e.g. product development, customer service, marketing
  • Sales: 25%
    Directly sell to customers, marketing, PR, networking
  • Strategy: 20%
    Market research, competitive analysis, setting goals, planning
  • Investors: 15%
    work on pitch deck, meetings with impact investors, strengthen relationships with existing investors and angels.
  • Partners & Network: 10%
    Identifying, winning and enable strategic partners, networking, working with influencers, advisors

I’m running a Trello board for each of these categories, where I prioritize and organize them within their own “timebox”.

As for many of us, freedom to work when, where and how I work is important to me. Still I’m a teamplayer. So how do I allocate timeslots that allow focus time, collaboration with others, but also freedom to work out (skitour, hike) if weather is good?

Here’s my first shot! Would love to hear your feedback and experience.


My new work week

Monday

9:00-9:25, #day2day, #meeting: team weekly
we’re a remote-first, distributed team and start into the week with a all-hands team meeting. good mood to start the week with. or a coffee together. We do a team-checkin, Christian, my co-founder and COO and me update on recent developments, set priorities and answer questions the team might have. We close with an checkout.

I highly recommend the checkin generator.

9:30-10:20, #strategy, #meeting: founders weekly
We discuss strategic priorities, important decision-making, and aligning on the most critical tasks to focus on for the upcoming week. Even though these tasks are often operational, the process of deciding what is most important typically requires a strategic perspective.

10:30-11:30, #strategy, #meeting, #monthly: finance
This meeting only happens monthly after the previous month is fully processed by our accountant. This involves reviewing our sales numbers, runway, burn rate and other finance-related topics.

11:30-13:30, #team: cooking/lunch
I’m joining the kitchen team on Monday (except once a month when we do the finance monthly). Cooking and having lunch together is an important part of our company culture. Guests are welcome anytime!

The new Rossstall Co-working kitchen in action

13:30-14:20, #sales, #meeting: sales weekly
The meeting is driven by my co-founder Christian. We scrub our sales pipeline(s) – forest owners, forest project development partners, carbon buyers, carbon resellers. We set priorities for the upcoming week and I identify where my help is needed.

14:30-14:55, #sales, #nomeeting
Most of the times in the sales meeting things that need to be done come up. I like to get them done straight after the meeting.

15:00-15:55, #day2day, #nomeeting
After quite some meetings time to get the most important day2day stuff done. No meetings, as morning was full of them. I’ll work on my own stuff.

16:00-16:50, #partners
Identify and enable partners, both in the forest and carbon buyer space. But also build and strengthen industry relationships in our space. I try to keep a balance between meetings and working on my own on this topic.

Monday tends to be an exhausting day, I try to leave the office not too late.

Tuesday

9:00-9:25, #day2day, #meeting: Team coordinators
CxOs and Team coordinators meet twice a week. We hand over new story proposals, solve impediments and discuss team or other issues.

9:30-12:20, #investors
In the early stage, a significant amount of time may be spent on fundraising. This includes preparing for pitches, meeting with potential investors, and maintaining relationships with current investors.

12:30-13:30, #team: Lunch

13:30-17:00, #sales: ongoing sales & marketing activities
This is the slot where I’m doing active sales as founder, working with parties on both sides: forest owners and carbon buyers. I’m also active in marketing activities such as webinars or writing content.

17:00-19:30, #day2day: scrubbing e-mail inbox and such
Tuesday evenings I usually work longer on mails, errands,… as my wife Manuela also has activities that evening #zumba 🕺.

Wednesday

I keep every Wednesday mornings free of meetings and plan that time flexibly. Most of the time I will start the day working from Kaffewerk Handle. But sometimes I also might do a workout, go for ski/bike or take care of my bees. It’s also the day I meet with other friends/family for lunch.

Wednesday afternoon is for Scrum – review/planning/grooming. It alternates every week.

13:30-15:00, #day2day, #meeting: scrum review and planning 1
15:00-16:00, #strategy
Every second week we run our scrum review meeting, where all team members present what has been achieved over the past two weeks. The meeting is followed by the scrum planning 1 meeting, where the teams commit their stories for the upcoming 2 weeks.
Afterwards I use the time to recalibrate priorities and also (re)set my goals for the upcoming 2 weeks.
In the alternative weeks this time is used for grooming meetings – discussing stories, estimate complexity and business value,…
But this is also one of the slots i wanted to create with the new schedule. I’ll work on longer term, important (not necessarly urgent) stuff. I might initiate calls/meetings, but don’t accept inbound ones.

16:00-18:00, #investors
Same as Monday.

Wednesday evening 19:00 is also the day and time of the week I go for a hike with my friends:

Every Wednesday: The “legendary” hiking group with my friends Stefan, Alexander, Manfred, Christoph, Wolfgang, Jump, Jörg and others.

Thursday

9:00-9:50, #day2day, #meeting: Team coordinators and Team
Like Tuesday morning I start with the Team coordinators sync. Afterwards I’m available for short follow-up day2day meetings with team members.

10:00-11:30 #strategy: Coaching, personal development
This is the slot where I work with my coaches (or on my own).

11:30-14:00, #team: Cooking and Lunch
With our new office and kitchen I want to be part of the cooking team a second time per week. Thursday I’m also going to stay longer in the office (with an afterwork beer afterwards), so an extended break over lunch is definitely beneficial for productivity.

13:30-13:55, #sales, #nomeeting: prepare meeting
14:00-14:50, #sales, #meeting: pipeline scrubbing
15:00-15:25, #sales, #meeting: weekly sales/marketing alignment
15:30-16:50, #sales, #nomeeting
Thursday afternoon is sales focus.

17:00-18:30, #day2day
This is the time where I hopefully reach Inbox Zero the second time in the week.

I like Thursdays – because most of the time I go straight from the office to an after work drink with friends.

Friday

9:00-10:00, #strategy: OKR review/preparation
I want to review where we stand with our strategic initiatives and also identify upcoming priorities

10:00-11:00, #day2day, #meeting: Retrospective
This slot will alternate with the 2-week scrum cycle. The one week we’ll hold a company-retrospective (each team is sending one representative), the other week I’ll work on partners stuff.

11:00(10:00)-12:30, #partners

12:30-13:30, #team: Lunch

13:30-15:00, #day2day
Hopefully Inbox Zero by 15:00, otherwise I might stay a bit longer 🙂

Saturday

I generally don’t work weekends. However it became a habit that – while Manuela is at the stable with the horse – I hang out at Kaffeewerk Handle with my computer. I do stuff I like. Playing with ChatGPT and hacking stuff, reading articles I saved during the week, writing Blogposts.

Thomas from Kaffeewerk Handle

The current stats of this schedule:

Right now 66% of the block – day2day/parts of sales/strategy are scheduled meetings. This might be a problem. But first I’m excited to see how this turns out in the first iteration.

Of course, emergencies, offsites, quarterly OKR blocks, customer visits,… might overturn this schedule now and then. But I’ll try to minimize this. At least until I learnt the new habit.

Also how it plays for the team. Apart from the meeting time allocation I also need to dig deeper into how I work/prioritize within the different categories. ChatGPT has proved helpful to put this together and will also help me getting that done.

I’ll keep you posted and would love to hear feedback! I will edit and document changes as we go.


Updates:

August, 7th: Isa (finance) is picking up kids monday 12, so moved finance slot forward and pushed sales to afternoon. That also lead to slight reshuffling of the day2day meeting.

August, 7th: swapped sales meeting from a.m. to p.m. on Thursdays, so one less context switch.

Categories
Climate Change Entrepreneurship Food for Thought Sustainability Tree.ly

Saving the Climate with Entrepreneurship

I had the opportunity to speak at TEDxDornbirn about my journey as (serial) entrepreneur and my latest venture Tree.ly, ensuring optimal carbon storage in our forests.

I’m also giving more intimate insights why I’m doing what I’m doing and how I put my values into action. I would love your feedback via Twitter, LinkedIn or E-Mail!

TEDx talk “Saving the Climate with Entrepreneurship”

For the more text-oriented visitors, I’ve paraphrased (and detailed) my talk. Note the different intro 🙂

TEDxDornbirn, Eva Sutter | Matthias Rhomberg. fotograf

2 years ago, to be exact on February 27th, 2o20, 20:45 Toronto time, I boarded Air Canada’s flight to Munich. I was exhausted, sleep deprived, as this marked the end of a crazy 4-day trip to the San Francisco Bay Area, including 2 red-eye flights east-coast/west-coast because of heavy snow and weather.

Flying twice SFO-YYZ, red-eye.

Little did I know about the changes the next two years would bring.

But it was a super successful trip and marked the end of a month-long marathon to raise capital for my deep-tech startup baby. The final boardmeetings with our future investors were positive, and we were about to secure a termsheet in the range of ~$20M. Holy! That was an incredible feeling! I’ve worked so hard for that. I’ve travelled >60x to San Francisco over the past 15 years, and yet this was one of the few business class flights. In the light of the exhaustion and great success we decided we deserved to spend the extra 1.066 CAD.

This is one of the many high peaks an entrepreneur, running to build a unicorn company, has to climb. The feeling reaching new heights is overwhelming!

How little did I know in this moment about what the future would bring.

/me dreaming at this time

I’ve built several successful companies and was running some of the largest web properties on this planet.
I’ve built a 65 people database company from scratch. Out of the small town of Dornbirn, Austria – with hubs in Munich, Berlin, Vienna, Zurich and ultimately headquartered in San Francisco. We’ve made it to Techcrunch Disrupt, been part of the Gartner reports, named by Forbes as one of the most promising companies and won lots of happy customers.

I had all of this.

/me, sitting on top of that hill, crying.

Yet i found myself sitting there, crying on the top of that hill. Asking myself: “What am i doing here?“. Something is missing. Perhaps some of you have experience with the same feeling. Live is too short.

Don’t me wrong. It was not completely off – but something was missing. That was my life – and that’s fine. If that was you this would also be fine to continue! But not for me.

I decided to move on to something new after 7+ years. I’ve read so much about that purpose sh.., and heard people saying it, over and over. E.g. from team members, 20y younger than me. But yes – it’s really true!

It was a hard step, as giving up something is always difficult. Over that time I’ve spent many, many hours in nature. Skitouring, hiking, biking, a total of whopping 135.000 vertical meters in that year.

Well deserved coffee break after a hard day working as forester

During that time I’ve also spent a lot of time with my friends dad in their forests and became a semi-professional forester. This helped me a lot to also pause, and to reflect. It might be clear for you. For me it took a lot of time. It took a year, with unknown results beforehand. And i also worked with my coaches and friends Dieter and Matthias like i’m doing since many years, did peer-interviews with friends and thanks COVID-19 some excellent online-exercises.

I’d like to share how I’m doing what I’m doing. Or to put it into Simon Sinek’s terminology. My values in action:

Lead the way
Sense the unseeable and pick up initiatives, fuel excitement and make them lively; nudge people and ideas, even if outside of comfort zone. All while remaining transparent and clear. No hierarchy for the sake of hierarchy.

Engender trust
Assume everyone is the best at their jobs, even when they fail; Without basic trust, without fundamental respect, an organization cannot thrive.

Live our authentic self
and develop it in an agile manner, all while staying grounded. Diversity and tolerance attract creativity and yield in innovation.

Be smart
Look at things in new ways, from new angles, questioning assumptions. See the inconceivable big picture, but also take care of the small details.

Strive for genuine success
It’s not about making others lose; it’s about genuine improvement, crafting better solutions, making a dent in the universe. 

Live basic, unruly optimism and unconditional love
Impossible is a good word to start; assume we can figure it out and solve what needs solving full of joy and with a good portion of humor; laughing about ourselves. It’s good to be nuts now and again.

Trampolines are great fun

What can i pass on to my kids? How am i leaving this planet?

I’m going to fight climate change!

I started to eat less meat and switch to a mainly plant-based diet. I do my best to fly less and we got rid of one car and switched to an EV. We’re using only green energy at home (and to charge the car). We reduce consumption and I preferably only buy used things. According to the Klima App this reduces my personal yearly footprint from ~11kg to 7kg.

This are great thing to start! And it’s great if you do that too.

But i’m an entrepreneur and i see a lot of opportunity in that change ahead of us. And i want to have impact and build something scalable. I want to move capital and help large businesses to change. Using entrepreneurship/capitalism to save our climate.

At some point climate change is irreversible

We only have around 10 years left. The main tipping points (irreversible damage) are:

  • The melting ice sheets in Greenland (G), Arctic (B), Antarctic (I and J)
  • The slowdown (since the 1950s) of the atlantic circulation (C)
  • permafrost thawing (H)
  • large-scale die-offs in the coral reefs (F)
  • the shrinking amazon rainforests (A)

but also

  •   Fires and pests changing the boreal forests (D)
Treeloss in Germany: 5% over the past 3years.
Source: Deutsches Zentrum für Luft- und Raumfahrt e. V. (DLR)

If you look into science, europe’s forest have a great potential to help reaching the climate targets as they account for 7% of emissions in europe. This could grow by additional 5%. Partially through improved forest management, through additional forests, but also by substituting fossil fuels or CO2 intensive building elements. However the forest are endangered by climate change and potentially even could emit CO2.

Europe has around 16M forest owners. This means 16M opinions. Many don’t mind der footprint, many don’t even know where their forest is and they never visited it. They just inherited it. The forester is an unsung hero and he’s fighting a hard game where timber prices are still not matching the risen costs of labor.

However there’s a light at the end of the tunnel: The mechanism of trading carbon credits. To put it simple – companies (and individuals) emitting more than their budgeted carbon have the possibility (or duty) to offset hard-to-avoid emissions. Of course they have to 1) avoid emissions 2) reduce emissions and as last resort 3) offset them. This approach is called “Science Based Targets“.

Right now about 10.000 companies in Europe are part of the non-voluntary ETS (EU Emissions Trading System). They account for ~40% of Europe’s emissions. While this is a big and growing market, I find the voluntary carbon market way more interesting. Companies decide – e.g. because of their CSR (Corporate Social Responsibility) to offset their hard-to-avoid emissions, but often also contribute to secondary ESG (Environment, Social, Governance) goals.

This is what-for i founded Tree.ly.

I had a dream that these 16m forest owners could be united, and pull in one direction; step by step, not just in one year. The forest has a lot of functions (protection, commercial use, recreation, wellfare) and we need a healthy mix of various forest types (jungles, primeval forests, biodiversity, commercial forests,…). In the first step Tree.ly is focussing on the forests with the largest share – managed forests.

Measuring forests
Image credits: Tree.ly, illwerkevkw, ocell.io, Land Vorarlberg

We’re developing state of the art software that calculates the amount of carbon stored on parcel level, using terrestrial forest inventory and airborne laser scanning to train machine learning models that run on multispectral and multitemporal satellite images.

Ideal stockstand
Image credits: ETH Zurich, Silvaconsult, Tree.ly

For each parcel the optimum stockstand (the amount of timber per hectare), based on scientific methods, e.g. studies from ETH Zurich, is being calculated. This depends on a series of factors, e.g. the altitude of the different areas of the forest. Within that calculated boundary, the annual growth of timber is optimized. If a forest is operated in this area, the largest amount of CO2 is being sequestered every year.

An important side-note (and already mentioned earlier): For other reasons, e.g. biodiversity we also need native ecosystems and forests with more natural conditions. E.g. the FSC (Forest stewardship council) recommends 10% of the area to be optimised for biodiversity.

Image credit: Unsplash

The forest owner makes a commitment for 30 years, based on his/her future plans and the previously calculated data. It might be necessary to build up biomass, or simply to preserve it. As seen above, if we do nothing, our forests won’t exist the way they do now in the coming years. Adapting our slow moving forests to the challenges of climate change requires a great amount of resources and time.

Carbon Credits and secondary benefits
Image credit: myclimate

Based on the forest owners commitment and management of the forest Tree.ly takes care of the cumbersome job of auditing it with a third party and also does the annual reports/monitoring. We manage the issued VERs (verified emission reductions), often called carbon credits or CO2 certificates and sell them on behalf of the forest owners on the voluntary carbon market.

There’s much to talk/write about the things that need to happen behind the scenes. Tree.ly takes care of certification standards (especially the aspects around additionality, permanence, leakage), creates a risk pools for calamities, works with public bodies in the areas of double counting, encourages companies to work along science based targets – just to name a few.

Lush mountain meadow in front of my parents house
Image credit: Andreas Schlachter Photography

It’s still a long way to go, but that’s where i’m coming from. A boy from the beautiful Bregenzerwald mountains. I could have known that this is part of my journey. I found my purpose right now, fulfilment and I’m certain success will continue.

I have to practice what i preach, and therefor I have shouted into the forest. I hope I come back in 10y and show that Tree.ly and my other activities made a dent in the universe.